U.S. Olympic gold medalists Lindsey Vonn, Shaun White and Seth Wescott are the latest athletes to grace the Wheaties box. Minnesota-based General Mills Inc. says the three Olympians will each get their own orange cereal box. Vonn will be the first female alpine skier to appear, and ...

Ubisoft announced that it has teamed up with Olympic gold medal winning snowboarder Shaun White on a skateboarding videogame. White is already the star of a popular snowboarding videogame made by Ubisoft. A "Shaun White Skateboarding" title is being developed by the French videogame titan's Montreal studio and is to be available late this year. White has proven himself ...

VANCOUVER (Reuters) - If one moment from these Olympics defined the ideals of Faster, Higher, Stronger it was a shock-haired snowboarder channeling adrenaline and sheer joy to push himself and his sport to the extreme. Shaun White had already made sure of halfpipe gold but, just because he could, he pulled out a double-flip, 3.5-rotation jump with blind landing that ...