Topic: Martin Sorrell
AP News | 2009-10-05 13:56:36
New media guru Sorrell urges Olympic sports to learn from YouTube, Pop Idol or lose fans
The Olympic movement needs to learn from the likes of YouTube or risk losing young viewers for life, IOC members were told Monday. Communications guru Martin Sorrell advised global sports leaders to release their grip on exclusive broadcast rights and hand them over to ...
Reuters US Online Report Sports News | 2009-10-05 10:03:14
COPENHAGEN (Reuters) - The Olympic Games and related media content must be revamped to meet the needs of millions of young customers whose viewing habits have radically shifted, communications expert Martin Sorrell said Monday. Sorrell, the chief executive of WPP, one of the world's largest media and communication agencies, warned the International Olympic Committee to act now before a new ...
Reuters | 2009-09-11 06:00:33
Martin Sorrell, Chief Executive Officer of WPP Group, speaks at the World Economic Forum annual meeting of the New Champions, in China's port city Dalian, September 10, 2009. WPP, the world's largest advertising group by revenue, could reap ...
Reuters | 2009-09-11 05:25:53
Martin Sorrell, Chief Executive Officer of WPP Group, pauses at the World Economic Forum annual meeting of the New Champions, in China's port city Dalian, September 10, 2009. WPP, the world's largest advertising group by revenue, could reap ...
