<div><p>Business owners looking for a bigger bang for their marketing buck might overlook classified advertising. Some assume that classifieds aren't widely read or that they're lost in a sea of competing ads.</p><p>Not so, according to Entrepreneur.com, which points out that classified ads offer these advantages:</p><p>* They're relatively inexpensive. Because they're generally charged by the number of words or lines, you can choose how much to spend.</p><p>* They're good for testing a market. You can test the waters without blowing your marketing budget. If the response to your classified is good, you can upgrade later.</p><p>* They're good for testing new ideas. Marketing a new product or service? You can get a feel for demand at a reasonable cost with a classified ad.</p><p>* They're good for generating leads. Those who follow the classifieds tend to be more closely involved in decision making. Once they contact you in response to your ad, you can follow up with a sales call.</p><p>For those who decide to run a classified ad, Entrepreneur.com offers these additional suggestions:</p><p>* Choose the right publication. Your efforts will likely go to waste if you choose one that's off the mark.</p><p>* Request a statement of circulation. The publisher can give you detailed figures along with rates. You'll know who's receiving your message.</p><p>* Be thorough but not wordy. Describe your product or service in detail, but not too much detail.</p><p>* Alter the headline with each insertion. Different headlines might produce different results. Find the one that works best.</p><p>© 2008 Barks Publications Provided by ProQuest LLC. All Rights Reserved.</p><img src="http://admatch-syndication.mochila.com/images/ad.gif?aid=31706977&bid=informcom" /></div><div id="copyright"><div>

Copyright 2008  <a href="http://content.mochila.com/api/content/asset?assetID=2008-09-02:ProQuestLLC/ElectricalApparatus/The_wise_use_of_classified_adver-1545154411--5035749471700636827/&uname=mochila_api&cert=d1ff44fd2ac969664ae05bf7687cc5d1&bpid=informcom">Electrical Apparatus</a></div></div>